How to Become a Better Copywriter: Advice I Wish I Had

I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing agency and am currently a partner in Copyblogger, a seven figure course and community. And copywriting has been my secret to customer acquisition. Nearly all of my revenue has come from written marketing channels like blog posts, social media, and email newsletters. I’ve tried a variety of copywriting tips and tactics, and these are the most important copywriting tips I wish I knew earlier. Want to get 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1? Our Academy only costs one dollar to join for your first month. That means you can give it a try and learn a ton with zero risk. It was already the best place on the internet to learn content, copywriting, and online sales. Now it’s extremely affordable to get in. We’ll make it $300+ eventually, so get in at a dollar while you still can. What Makes a Great Copywriter? First, becoming a better copywriter doesn’t mean you write more eloquently. In fact, the opposite is often true. Great copywriters are clear, concise, and ultimately convert readers into customers. So instead of focusing on improving the craft of writing more eloquently, focus on how to generate more revenue from your words. If you can prove that your copywriting can generate a higher ROI than the market average, you’ll have a much more successful career as a copywriter. Keeping that in mind, here are my ten best pieces of advice to become a better copywriter. 1.) Talk to Customers Your job as a copywriter is to capture a potential customer’s attention, build trust, introduce them to a solution, answer their objections, and ultimately convert them into a customer. To accomplish this goal, you need to understand the customers’: Pain Points : What is compelling them to look for a solution? Objections : What are the most common concerns about the product or service? Language : Do they resonate with a professional or more casual style of writing? For example, if you look at Ramit Sethi’s landing page for his course, Earnable, you’ll see that he perfectly paints the picture his ideal customer currently faces. Instead of just saying “here’s how to make more money,” he captures the reader’s attention by mirroring the exact pain they currently experience (9-5 job, Netflix at night, weekend trips to Home Depot, endless scrolling on Instagram). Great copywriters deeply understand the exact situation prospects are experiencing and repeat it back to them, as this proves to the reader that you understand the pain of that reality. The more precisely you can paint the picture of their reality, the more effective you’ll be at converting them because you’re illustrating that this product is specifically designed for them. Ramit also dives into the specific objections a prospect may have. In fact, he even labeled them as “scripts”: Keep in mind that you can apply this...

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