Is Sprinklr Stock a Buy or Sell After Its CEO Dumped Nearly 70,000 Shares in the Company? | The Motley Fool

On Dec. 16, 2025, Rory P. Read, President & CEO of Sprinklr ( CXM 0.51%), executed an open-market sale of 68,673 shares, with a transaction value of approximately $534,275.94, as disclosed in the SEC Form 4 filing . Transaction summary Metric Value Shares sold (direct) 68,673 Transaction value ~$534,275.94 Post-transaction shares (direct) 1,810,613 Post-transaction value (direct ownership) ~$14,213,312.05 Transaction value based on SEC Form 4 weighted average purchase price ($7.78); post-transaction value based on Dec. 16, 2025 market close ($7.84). Key questions What proportion of Rory Read’s direct stake did this transaction represent? This sale amounted to 3.6% of direct holdings, reducing direct ownership from 1,879,286 to 1,810,613 shares. How does this sale compare in size to recent insider sales at Sprinklr? The transaction was smaller than the median sell-only transaction of 163,443 shares by Rory Read over the past year, in part due to a lower remaining share base after previous sales. Were there any indirect or derivative components to this transaction? No; all shares sold were held directly, with no indirect entity involvement or derivative (option-related) activity reported. What is the market context for this sale? As of Dec. 16, 2025, Sprinklr shares closed at $7.85, with a trailing one-year total return of -13.85%, and Rory Read retains a post-sale direct holding valued at approximately ~$14,213,312.05. Company overview Metric Value Price (as of market close 12/16/25) $7.78 Market capitalization $1.93 billion Revenue (TTM) $839.15 million Net income (TTM) $112.63 million * 1-year performance is calculated using Dec. 16, 2025 as the reference date. Company snapshot Sprinklr offers a unified customer experience management platform, including Modern Research, Modern Care, Modern Marketing and Advertising, and Social Engagement and Sales solutions. It generates revenue primarily through enterprise cloud software subscriptions and related professional services. The company serves large global brands and enterprises seeking to manage and optimize customer interactions across digital and traditional channels. Sprinklr is a technology company specializing in enterprise cloud software for unified customer experience management at scale. The company leverages advanced analytics and integrations to help organizations analyze, engage, and act on customer data across diverse digital channels. With a global enterprise client base and a comprehensive platform, Sprinklr aims to provide a competitive edge through actionable insights and seamless customer engagement. What this transaction means for investors Sprinklr CEO Rory Read's disposition of company stock is not a cause for alarm. After the sale, he still held about 1.8 million shares. The stock is up from its 52-week low of $6.75 reached in April, so perhaps Mr. Read wanted to lock in some gains. Despite the market hype around artificial intelligence and Sprinklr positioning itself as the "definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM)," the company's share price has steadily declined over the last few years. Even so, its sales are growing. In its fiscal third quarter, ended Oct. 31, revenue reached $219.1 million, a 9% year-over-year increase. The company expects that trend to continue in fiscal Q4 with sales projected to range between...

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