I'm the CMO of Marc Jacobs. I check my horoscope in the morning, work in short bursts of focus, and break for a sugar hit and a dog walk.

This as-told-to essay is based on a conversation with Kristin Patrick, the CMO at Marc Jacobs, about her daily routine in New York City. It's been edited for length and clarity. I've never really been one to color inside the lines. My career has spanned the fashion, beauty, entertainment, and consumer goods industries. At PepsiCo, I built a content studio, produced films like "Uncle Drew" with Lionsgate, sparked music connections with artists like Diplo , and developed a World Cup program that combined sports and fashion. At Gap, I helped launch Project (RED). At Playboy, I expanded into China and shifted the business beyond publishing. I started at Marc Jacobs in 2024 in my current role as the chief marketing officer and chief digital officer. I'm part of the team steering a global reboot with digital and storytelling at the center. Here's what a day in my life is like. 6:30 a.m. - I start the day by taking in information I wake up and reach for my phone first - I skim The Information, Rest of World, and Highsnobiety. I enjoy toggling between hard business intelligence, global tech, financial shifts, and cultural trendspotting. It's like triangulating where the world is headed. Then, I always check my horoscope. I'm a Gemini. 7 a.m. - Coffee and music get me going I always start my day with strong coffee and music instead of breakfast. I make coffee at home. I'm Massachusetts born and bred, and we love our Dunkin '. My favorite is Dunkin' vanilla flavored. I believe music sets your tone for the day. Right now, I'm toggling between SZA, Charli XCX, and a little bit of Burna Boy - sometimes I let the Spotify algorithm decide. I'm drawn to whatever feels current and alive. Before leaving for work, I do some Wim Hof breathing exercises. 8 a.m. - Walking to work I walk whenever I can. Walking through New York City is a masterclass in spotting culture and style. It's where I notice trends, from streetwear to the subtle details of how people occupy their morning commute. If I'm in LA, I walk into my home office and get on Zoom. 9 a.m. - There's no such thing as a 'typical' day One hour, I might be reviewing campaign creative, the next, I'm working through financial models for e-commerce growth, and then discussing CRM segmentation. That mix of art and commerce is what fuels me. 11 a.m. - Combining creativity with business The part of my role that takes the most focus is balancing creativity with business discipline. The toughest part is the constant need to anticipate and stay ahead of cultural trends, rather than react to them - but that's also where the magic is. I get energized by the tension between creativity, data, and timing. It's one thing to design a beautiful collection or campaign; another is to ensure it drives EBITDA. Living in both worlds simultaneously requires energy, but it's where transformation occurs. 1 p.m. -...

Preview: ~500 words