LinkedIn Personal Branding Statistics: New Data

There are plenty of personal branding tips, like: “Post five times per day” “Post more video content” “Post at 8:27AM PST!” However, I haven’t seen any recent to support many of these claims. Until now. I analyzed 100 LinkedIn influencers as well as each influencer’s three top performing posts (for a total of 300 posts) to answer questions like: How often do top creators post? How many top performing posts are reposts? What are the top performing types of posts (image, video, carousels, etc.)? In this post, I’ll share what I learned from this data and how you can use it to grow on LinkedIn. Want to get 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1? Our Academy only costs one dollar to join for your first month. That means you can give it a try and learn a ton with zero risk. It was already the best place on the internet to learn content, copywriting, and online sales. Now it’s extremely affordable to get in. We’ll make it $300+ eventually, so get in at a dollar while you still can. About The Data Used To Develop These LinkedIn Personal Branding Stats First, I acknowledge that 100 LinkedIn profiles and the top three performing posts (for a total of 300 posts) is a very small sample of data. Unfortunately, LinkedIn has strict limits, making it difficult to scrape a larger sample size. However, even a small sample of data allows you to see dominant trends. Therefore, this data isn’t designed to deliver hard and fast rules. Instead, it shed light on several trends that can help you improve your LinkedIn personal branding strategy. As for the data itself, we only analyzed LinkedIn profiles who: Earn at least an average of 40 comments per post Post at least 30 times in the past six months Have less than 500,000 followers The minimum requirement of 30 posts in the last six months and less than 500,000 followers helped us eliminate “business celebrities” (i.e., well-known entrepreneurs/executives with thriving personal brands outside of LinkedIn). These requirements allow the data to illuminate tactics and strategies anyone can use to grow on LinkedIn. For example, Sam Altman could post anything on LinkedIn, and the post would receive high engagement simply because of his brand outside of LinkedIn. Yet if you copied his exact post format, style, and tone, it probably wouldn’t perform as well simply because he already has a wider network than the average entrepreneur or professional. I also looked at the three top performing posts from each influencer. We defined “top performing” as the posts with the most engagement in the past six months and ultimately collected a data set of 300 posts. To collect all of this data, we used the Chrome Plugin Creator Match and manually entered the data from each LinkedIn influencer into a spreadsheet. 1.) 91% of LinkedIn creators post at least once every three days. There’s no question that posting frequency...

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