Amazon adds controversial AI facial recognition to Ring

Inside the good, bad and unthinkable of artificial intelligence Fox News anchor Bret Baier explores how the technology is changing how the world operates on Special Report. Amazon's Ring video doorbells are getting a major artificial intelligence (AI) upgrade, and it is already stirring controversy. The company has started rolling out a new feature called Familiar Faces to Ring owners across the United States. Once enabled, the feature uses AI-powered facial recognition to identify people who regularly appear at your door. Instead of a generic alert saying a person is at your door, you might see something far more personal, like "Mom at Front Door." On the surface, that sounds convenient. Privacy advocates, however, say this shift comes with real risks. Sign up for my FREE CyberGuy Report Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide - free when you join my CYBERGUY.COM newsletter. GOOGLE NEST STILL SENDS DATA AFTER REMOTE CONTROL CUTOFF, RESEARCHER FINDS Ring’s new Familiar Faces feature uses AI facial recognition to identify people who regularly appear at your door and personalize alerts. (Chip Somodevilla/Getty Images) How Ring's Familiar Faces feature works Ring says Familiar Faces helps you manage alerts by recognizing people you know. Here is how it works in practice. You can create a catalog of up to 50 faces. These may include family members, friends, neighbors, delivery drivers, household staff or other frequent visitors. After labeling a face in the Ring app, the camera will recognize that person as they approach. Anyone who regularly passes in front of your Ring camera can be labeled by the device owner if they choose to do so, even if that person is unaware they are being identified. From there, Ring sends personalized notifications tied to that face. You can also fine-tune alerts on a per-face basis, which means fewer pings for your own comings and goings. Importantly, the feature is not enabled by default. You must turn it on manually in the Ring app settings. Faces can be named directly from Event History or from the Familiar Faces library. You can edit names, merge duplicates or delete faces at any time. Amazon says unnamed faces are automatically removed after 30 days. Once a face is labeled, however, that data remains stored until the user deletes it. Why privacy groups are pushing back Despite Amazon's assurances, consumer protection groups and lawmakers are raising alarms. Ring has a long history of working with law enforcement. In the past, police and fire departments were able to request footage through the Ring Neighbors app. More recently, Amazon partnered with Flock, a company that makes AI-powered surveillance cameras widely used by police and federal agencies. Ring has also struggled with internal security. In 2023, the FTC fined Ring $5.8 million after finding that employees and contractors had unrestricted access to customer videos for years. The Neighbors app previously exposed precise home locations, and...

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