AI is fostering new job titles within HR and people management
Companies like Amazon and Siemens use AI in HR for résumé analysis and job recommendations. Organizations now seek HR professionals with AI skills, offering higher salaries for expertise. This article is part of " How AI is Changing Talent ", a series exploring how AI is reshaping hiring, development, and retention. More human resources teams are using artificial intelligence for a variety of functions. Amazon and Siemens, for example, use AI for HR to analyze résumés and make job recommendations based on an applicant's skills. Indeed, 31% of organizations this year report using some type of AI technology, according to a 2025 survey of nearly 10,000 HR professionals by Sapient Insights Group. Many companies are also creating new HR job titles that require AI skills , such as data literacy, analytics, large-language model prompt engineering, and workflow redesign. Moreover, in 2026, many organizations are willing to offer higher salaries for AI-related skills, including data science, data analytics , and business intelligence, according to a Robert Half report . "Historically, technological shifts have reshaped some jobs and the way we work, but they've also opened doors to new roles and skills," said Christina Giglio, technology hiring and consulting expert at Robert Half. "AI seems to be continuing that trend." Here are four new HR job titles that are appearing in the AI age, according to experts. 1. AI adoption and employee experience lead This role coordinates the adoption of AI tools , helping people understand the technology's value, how to use it, and how it benefits them, ensuring that AI rollouts go smoothly. "AI doesn't eliminate people ," says Anthony Donnarumma, CEO of the recruiting agency 24 Seven. Companies need individuals to manage the relationship between human and machine work to ensure the technology produces consistent outcomes and meets an organization's needs, he says. Humans are needed to oversee how teams adopt AI in their daily work, says Lana Peters, chief revenue and experience officer at Klaar, a performance management software. The job often includes training managers, redesigning workflows, and connecting company culture and technology while helping employees adapt to the changes. "Without this role, AI use is at risk of being done in silos or improperly, which is why we're seeing this position pop up across the job market," Peters adds. 2. AI trainer or coach This role trains AI systems, such as chatbots, AI agents, and other tools, to ensure the technology works effectively to produce the desired HR outcome. This might include organizing data and reviewing it for bias. "Part technical, part editorial, part quality control," Ronni Zehavi, CEO and co-founder of HR tech platform HiBob, says the individual in this role curates and labels data for AI to use , reviews outputs, and teaches AI systems how to respond to data to meet company goals. This person "improves AI quality through hands-on review and feedback," he explains. 3. People data and AI insights lead Turning "raw people data," such as from performance reviews and manager check-ins, into...
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