Amazon now displays monthly sales – what does it say about the Kindle?

Amazon now displays the number of units sold in the past month - and it’s a great way to analyze how people buy the Kindle. Maybe you have this little new feature noticed already, as it was introduced in the Amazon store a few months ago. Now, every listing with 50+ sales from the last month or 30 days comes with a tiny little text right below the rating. It says just that: “50+ bought in past month,” or “10K+ bought in past month”. This new Amazon store improvement is actually a strong incentive to buy, as customers see the scale of the popularity a specific product enjoys. Wallets are more convincing than reviews. The “bought” message is not only seen on product pages, but also in search pages, and recommendation sections under each listing, such as “customer also bought,” or “more items to consider”. It’s worth noting that, together with “bought,” Amazon now displays another message: “viewed”. For instance: “1K+ viewed in past month”. In this case, however, I believe, the products don’t sell well, or a conversion is not high if the “viewed” is considered by Amazon store algorithms a stronger incentive than “bought”. Back to the Kindle. What does the number of units sold in the past month tell us about the Kindle? What are consumers looking for? What factors do they take into consideration? First, let’s look at the numbers. I have collected them on Thursday, October 3, 2024, which is: - A few days before Prime Big Deal Days 2024 , which runs on October 8 and 9, 2024. - A few days before the expected launch of the 2024 basic Kindle model (12th generation) rumored to have a 25% brighter front light and a green body color besides the black. Having these factors in mind, plus the time of the year, we can assume that most consumers are buying the Kindle for themselves and not as a gift. Please note that it’s not clear whether Amazon counts the number of units sold in the past month (September) or the last 30 days (which makes more sense). However, I have noticed that the “bought” message has appeared on multiple products during the month. It looks like it’s automatic: the sales cross 50 units and the message appears. This means we are talking about the number of units sold in the last 30 days. Amazon Kindle models - units sold in the past month (last 30 days) ▸ Basic Kindle (from $99) - 6K+ bought in past month ▸ Kindle Paperwhite (from $149) - 10K+ bought in past month ▸ Kindle Paperwhite Signature Edition (from $189) - 10K+ bought in past month (note: the Signature edition is a different listing than a regular Paperwhite, so the 10K is not the shared number of units sold) ▸ Kindle Scribe (from $339) - 3K+ bought in past month ▸ Kindle Kids ($119) - 500+ bought in past month ▸ Kindle Paperwhite Kids (from $115) - 3K+ bought in...

Preview: ~500 words