How to Get Coaching Clients Consistently (Simple Process)

Even if you’re the very best coach in the world, you won’t get clients if potential clients who want your solution: Don’t know you exist Don’t realize (or believe) that you can deliver value to them Don’t know how to contact you These are the reasons potential clients aren’t reaching out to you right now. The good news is that if you can solve each of those problems, you’ll get coaching clients. In this post, we’ll demystify the process of acquiring coaching clients. You’ll learn how to connect with your ideal clients, build a relationship with them, and provide value that’s so helpful they reach out to you for coaching services. Want to get 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1? Our Academy only costs one dollar to join for your first month. That means you can give it a try and learn a ton with zero risk. It was already the best place on the internet to learn content, copywriting, and online sales. Now it’s extremely affordable to get in. We’ll make it $300+ eventually, so get in at a dollar while you still can. Step 1: Define Who Is (And Is NOT) Your Ideal Coaching Client If you’re going to have a doctor perform brain surgery on you, would you hire a brain surgeon or a general doctor? Even if the brain surgeon costs significantly more, you’ll still probably select the brain surgeon. Why? You assume that because they’re a specialist in your problems, they’ll probably do a better job. The same is true for coaching. Coaching clients want to hire specialists, not generalists. Therefore, the first step is becoming very clear about the specific problems you solve and the type of person you help. Start by defining two things: The Problem : What specific pain or challenge do your clients have that you can solve? For example, instead of offering “career coaching,” maybe you specialize in helping mid-level managers break into executive roles. The Person : Who specifically has this problem? What’s their career stage, income level, or demographic? A fitness coach for “busy moms in their 40s” will land clients much faster than a coach for “anyone who wants to get healthier.” Think about qualifying characteristics (busy), titles (moms, mid-level managers, etc.), and demographics (age, male/female, etc.). A pro tip is to adjust your services to only sell to people with the means to pay. You can help college students with stress management, but if they can’t afford your service, you won’t have a viable business. Once you’ve identified who you sell to, create an anti-client list. This is a written list of people you do not work with, and it will help you repel those who do not fit your ideal customer profile. For example, let’s say you’re a business coach for early-stage SaaS founders: Ideal client : Founders with $1M ARR who need help building a sales pipeline. Anti-client : Hobbyists tinkering with an idea,...

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