How To Get Clients On LinkedIn: Step by Step Process

LinkedIn is one of the best platforms to find high paying B2B clients, but few people leverage it to its full potential. Simply messaging people on the platform, publishing an occasional post, or sporadically commenting on others’ posts isn’t an effective strategy to get clients on LinkedIn. So if you’ve tried any of these methods without success, this guide will help you understand how to leverage the platform more effectively so that clients come to you rather than constantly chasing new opportunities. I have personally built a seven figure career on LinkedIn, and this is the exact process I used. Want to get 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1? Our Academy only costs one dollar to join for your first month. That means you can give it a try and learn a ton with zero risk. It was already the best place on the internet to learn content, copywriting, and online sales. Now it’s extremely affordable to get in. We’ll make it $300+ eventually, so get in at a dollar while you still can. Should I Cold Pitch Clients On LinkedIn? I’m a big fan of doing conversational cold outreach on LinkedIn and other social platforms. The thing is, you need to do it correctly, and you likely won’t get good results if you don’t have a persuasive profile and some content published on it. If you want to maximize the results of cold outreach and start getting inbound leads too, I recommend building a personal brand on LinkedIn (i.e., building a following on LinkedIn). When you have a large following, potential customers will reach out to you for your services rather than you pitching new prospects. The downside of personal branding is that it takes a long time to build a following. Essentially, you’re building relationships at scale, and great relationships take time to build. Yet over a long enough time horizon, here’s the ROI of building a personal branding versus cold pitching: In short, yes, you can cold pitch potential clients on LinkedIn. However, don’t rely on it as a long-term strategy, as creating content once and attracting clients organically is much more efficient. Therefore, I’ll outline the exact strategy I use to help my coaching clients build a personal brand and get clients on LinkedIn. Step 1: Define Your ICP and Offer A common mistake many people make is offering a generic service to a generic customer. Here are a few examples of generic services: Ghostwriting SEO Career coaching Graphic design Instead, niche down and become the top expert for a particular service. Here are a few examples of more specialized services: LinkedIn ghostwriting Enterprise SEO Mobile graphic design While niching down limits your pool of potential customers, it also establishes you as an industry expert making you a more desirable candidate for a customer looking for that service. For example, someone looking to hire a ghostwriter to build their LinkedIn profile will likely hire a “LinkedIn...

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