Matthew McConaughey Trademarks His Phrase “Alright, Alright, Alright”

Matthew McConaughey is planning ahead. Indeed, the Wedding Planner star has taken steps to prevent artificial intelligence from using his image or likeness in the future. Matthew-according to The Wall Street Journal , citing his attorneys-has filed eight trademark applications with the U.S. Patent and Trademark Office that include him smiling and talking while saying his signature phrase, “Alright, Alright, Alright,” made famous by his character in 1993’s Dazed and Confused . The 56-year-old, according to Variety , also trademarked audio of him saying “Just keep livin’, right?, with a pause before saying ‘I mean,’ and What are we gonna do?” All of the applications have been approved, according to WSJ . “My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the Dallas Buyers Club star said in a statement to WSJ on Jan.13. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.” What’s more, Matthew’s legal team agreed that they are working to get ahead of the issue-which has become a growing concern with some actors in Hollywood. “In a world where we’re watching everybody scramble to figure out what to do about AI misuse,” Matthew’s attorney Jonathan Pollack of the law firm York Levine said to WSJ . “We have a tool now to stop someone in their tracks or take them to federal court.” E! News has reached out to Matthew and his attorneys for additional comment and has not heard back. Matthew's law firm also represents Scarlett Johansson , who is another celebrity that’s been vocal about the boundaries Hollywood needs to set with AI use and entertainers. (In 2024, she alleged that a company used a voice similar to hers for an artificial intelligence software.) “There has to be some agreed-upon set of boundaries in order for [AI] to not be detrimental,” the Black Widow actress told Vanity Fair in May. “I wish more people in the public eye would support and speak out about that-I don’t know why that’s not the case.” For the latest breaking news updates, click here to download the E! News App

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