Natsume Atari to change name to Winning Entertainment Group on January 1, 2026

Natsume Atari , the parent company of Tengo Project , will change its name to Winning Entertainment Group on January 1, 2026, the company announced . The company provided the following reasoning for the name change: We started our journey as Natsume in 1987, developing video games for home consoles. Atari was founded in 2002 as a developer of pachinko and pachislot amusement games. The two companies merged to form NatsumeAtari in 2013, expanding our business across both video game and pachinko/pachislot game development. To mark a fresh chapter, starting January 2026 we will retire the “Natsume” and “Atari” names and step forward as: “Winning Entertainment Group Inc.” This change represents our commitment and ambition to grow as a leading global entertainment company. Visit Winning Entertainment Group official website here .

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