Royal Enfield Teams Up With Krafton India To Bring Iconic Bikes To BGMI

Iconic Indian motorcycle brand Royal Enfield has entered the world of mobile gaming through a major collaboration with Krafton India, bringing its legendary bikes into Battlegrounds Mobile India (BGMI). The partnership marks one of the most high-profile brand integrations seen in the Indian gaming ecosystem and aims to blend motorcycling culture with immersive digital gameplay. As part of the collaboration, Royal Enfield’s popular motorcycles, the Bullet 350 and Continental GT 650, will be introduced as rideable vehicles in BGMI through the latest 4.2 game update. The update went live on January 15, 2026, while the Royal Enfield-themed in-game content will be available to players from January 19 to February 22, 2026. During this period, players can experience the bikes across BGMI’s battlegrounds, adding a distinctly Indian flavour to the game’s transport mechanics. 🚨 Royal Enfield and Krafton India announced a partnership to launch Bullet 350 and Continental GT 650 as rideable bikes in the BGMI game. pic.twitter.com/WypQZ65Jti - Indian Tech & Infra (@IndianTechGuide) January 13, 2026 Beyond simply adding vehicles, the partnership extends to a wide range of exclusive in-game rewards. Players will be able to unlock Royal Enfield-branded Mythic outfits, weapon skins, gear and event crates. Krafton has also introduced a time-based login mechanic, allowing users to earn up to 34 event crates by logging into the game for 60 minutes daily during the collaboration window, encouraging sustained engagement. In a unique crossover between the virtual and physical worlds, Royal Enfield has also unveiled a custom-built Continental GT 650 inspired by BGMI’s tactical survival theme. Designed in collaboration with a Delhi-based custom motorcycle builder, the one-off model features rugged elements such as armoured styling, picatinny rails, balloon tyres and parachute tie-down points, design cues drawn directly from the game’s combat-driven aesthetic. The build symbolises how gaming culture is increasingly influencing real-world product design. Executives from both brands have described the collaboration as a cultural alignment rather than a conventional marketing exercise. Krafton India highlighted that the integration reflects BGMI’s focus on creating locally relevant experiences for Indian players, while Royal Enfield noted that the partnership allows the brand to connect with a younger, digital-first audience that values self-expression, adventure and community. The collaboration also underscores a broader trend of lifestyle brands entering interactive entertainment spaces to remain relevant among Gen Z and millennial audiences. For Royal Enfield, the move opens a new engagement channel beyond traditional riding communities, while BGMI continues to expand its universe with high-impact, culturally rooted content. As gaming and lifestyle brands increasingly intersect, the Royal Enfield-BGMI partnership sets a precedent for how real-world heritage brands can meaningfully integrate into virtual environments, not just as visual elements, but as interactive experiences that resonate with players across India’s massive mobile gaming audience. SEE ALSO: ChatGPT Translate Goes Live As OpenAI Takes On Google Translate

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