A$AP Rocky Drops Limited-Edition ‘Don’t Be Dumb’ Vinyl and T-Shirt Ahead of New Studio Album

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Quince is stepping further into pop-cultural territory with a high-profile collaboration tied to A$AP Rocky’s long-awaited musical return. The direct-to-consumer brand has partnered with the multi-hyphenate artist to mark the release of “DON’T BE DUMB,” Rocky’s first studio album in more than seven years. At the center of the collaboration is a Quince-exclusive, limited-edition vinyl pressing of “DON’T BE DUMB,” featuring a custom co-branded cover available only through quince.com. The artwork pulls directly from The Shirthead, one of the album’s central visual motifs - an abstract, fabric-formed figure. “This collaboration reflects how we think about modern luxury,” Antonieta Moreland, head of brand at Quince, said in a statement. “Great design, cultural relevance, and access should never be mutually exclusive.” DON’T BE DUMB Exclusive Shirthead Vinyl DON’T BE DUMB Exclusive Shirt Expanding the partnership beyond music, Quince also released a limited “DON’T BE DUMB” T-shirt inspired by the album’s exclusive artwork. The tee is crafted from 100% organic cotton in a premium slub jersey, reading “Don’t Be Dumb” upside down on the back. With the new drop, Quince continues to eschew legacy markups and exclusivity gatekeeping in favor of culturally driven drops at accessible price points. The exclusive vinyl will retail for $22.99, while the limited-edition T-shirt is priced at $50. Ahead of his long-awaited new studio album, Rocky also expanded his onscreen resumé in 2025 with a co-starring role in Spike Lee’s crime thriller “Highest 2 Lowest,” which premiered at Cannes before its theatrical release. Meanwhile, Rocky’s off-screen achievements this past year include being named the Council of Fashion Designers of America’s 2025 Fashion Icon and stepping into the role of creative director of Ray-Ban. Shop Rocky’s new collaboration with Quince here .

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