The new American Dream has parents easing up on college expectations for their kids: 35% are now open to trade school instead | Fortune

Many parents and kids alike are wondering whether college has the same return on investment it once did. Going to college was once seen as a one-way ticket to a successful and lucrative career. Still, there are a growing number of six-figure jobs that don’t require a degree , while entry-level job opportunities for recent graduates remain sparse . Some parents are so anxious about today’s job market that they’re exploring alternatives to the four-year degree, with one in three open to the idea of their kids attending a trade school instead, according to new survey results from American Student Assistance (ASA), which surveyed more than 2,200 parents of middle and high school students about their attitudes, perceptions, and decision-making regarding their kids’ post-high-school plans. The fact that 35% of parents believe career and technical education is best suited for their children represents a major jump-from just 13% in 2019, according to ASA. While parents still prefer traditional college for their kids, it’s much less so than in the past. The percentage of parents preferring it dropped to 58%-a 16 percentage point drop from 2019. And another study from ASA this summer shows it goes both ways: 70% of teens also report their parents are more supportive of forgoing a college education for something different, like trade school or an apprenticeship. “Parents are waking up. College doesn’t carry the same [return on investment] it once did, because the cost is outrageous, and the outcome is uncertain,” Trevor Houston, a career strategist at ClearPath Wealth Strategies, previously told Fortune. “Students now face the highest amount of debt ever recorded, but job security after graduation doesn’t really exist.” The average cost of college in the U.S. is more than $38,000 (including tuition and room and board) per student per year, according to the Education Data Initiative , and the average cost of college has more than doubled this century. Private schools almost always cost more than the average. Meanwhile, more than 4 million Gen Zers are jobless and blame their “worthless” college degrees. Why trade school is becoming more popular One of the primary reasons trade school is becoming a more popular option for students is its potentially strong ROI, especially as college becomes more expensive and fewer traditional entry-level jobs are available. And many can land recent high school grads six-figure salaries. According to the National Society of High School Scholars, some trade jobs that don’t require a college degree and pay six figures include ... Aircraft mechanics ($135,628) Plumbers, pipe fitters, and steamfitters ($132,275) Construction managers ($130,000) Industrial electricians ($122,500) Energy technicians ($115,076) What’s more, the need for these workers will continue to grow, especially as older generations who work in trades start to retire, Julie Lammers, president and CEO at American Student Assistance, previously told Fortune . “An aging workforce in the trades and a surge in demand to meet infrastructure needs, ever-growing real estate demands, and changes to U.S. energy production mean that there are considerably more job...

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